Small Studio Informative Broadsheet
The Brief
Design an exhibition for the Jacob Lawrence Gallery around a topic in the field of design.
The Client
Student Project
The Process
Coming soon
It's Pronounced Zine Exhibition Proposal
The Brief
Design an exhibition for the Jacob Lawrence Gallery around a topic in the field of design.
The Client
Jacob Lawrence Gallery, Student Project
The Process
Coming soon
In My Room Festival Brand Identity
The Brief
Design a brand identity and application for a hypothetical conference or festive.
The Client
In My Room Festival, Student Project
The Process
Coming soon
SEASON GALLERY VISUAL BRANDING
The Brief
Research a given brand and the market, and create a new visual branding system including logo marks, a typographic system, a brand color palette, and extended identity pieces. Assemble these brand pieces in a final Visual Identity Manual.
The Client
Season Gallery, Student Project
The Process
Season Gallery is a local art gallery in the University/Ravenna neighborhood of Seattle. This gallery space exists in the owner’s own house, creating a more inviting, colloquial, and “house-party” atmosphere than normal gallery and museum spaces. While breaking free from the norm is true to the values of Season, keeping the brand neutral enough to let the art stand out is key. Also must make sense in the context of the home, and fit on a variety of applications: signage, social media, swag, publications and announcements. I created this variable “S” mark, frame, and an accompanying brand identity that could be used to contain different art, photos, and copy that the gallery shares. A colorway was developed to give each show it's own identity, with four "season" colors: Winter Blue, Spring Green, Summer Yellow, and Fall Pink, which are used in junction with Season Green. The final brand is responsive, clean, and champions Season’s values.
To read more about this project, click here.
KEYBO REGULAR
The Brief
Create a typeface based on an assigned typographic image.
The Client
Student Project
The Process
This group project was my first introduction to type design. Our assigned image was a vintage Japanese keyboard. The numbers were a huge part of the original image, as well as the shape of a superellipse. After figuring out the general direction we wanted to go with our typeface, we set out to design the remainder of the letters, numbers, and punctuation based on the specifications of the given forms. Starting with pencil, sharpie, and Velium, then moving into Glyphs to digitize our work, we quickly found out first hand how much work and decision making goes into type design!
To read more about this project, click here.
JOSHUA TREE SYMBOL DESIGN
The Brief
Create a set of at least 6 symbols and a poster displaying them.
The Client
Student Project
The Process
The first step in this project was to decide what I would be designing symbols of, and what they would be used for. After deciding between a few different options, I settled on creating a set of symbols for different climbing areas in Joshua Tree National Park. I decided on 9 main areas to focus on: Desert Queen Mine, Barker Dam, Lost Horse Mine, Central Joshua Tree, Hidden Valley, Indian Cove, Jumbo Rocks, Quail Springs, and Bighorn Pass.
After defining what I would be designing for, I started working on ideating how these symbols could look, and how to represent each location. These iterations were diverse in both style and what exactly was being shown. One of the biggest challenges was finding the middle ground between abstract and literal interpretations of the names of the location, as well as finding a style that I could use to illustrate the symbols effectively.
Once I zeroed in on this simple, geometric illustration style, I was able to make adjustments to the symbols based on critique and feedback from my Professor Karen Cheng. It was also time to start designing a poster to display the symbol set. My poster went through a few iterations, but I knew I wanted to incorporate some of my personal photography from Joshua Tree.
